Social media is a key element when planning a marketing campaign in 2020.
Marketers are already taking advantage of this new trend, with 76% of businesses capitalizing on influencer marketing which makes it a very cost effective customer acquisition method with a high return on investment.
The word of a celebrity isn’t as important as it used to be, so much so that more than 70% of teens trust influencers more than traditional celebrities, and 4 out of 10 millennial subscribers say that their favorite influencer understands them better than their friends. Building trust with customers can be a fairly hard task for many companies, which is why businesses are using influencers to speak on their behalf and deliver the message they want people to hear and trust.
Social media influencers have a huge effect on their followings buying purchases which is why brands are continuously searching for valuable creators to partner with. Indeed, if consumers feel confident about an influencer's recommendation, they are more likely to make a purchase, with 40% of consumers having purchased something after seeing on Instagram, Youtube or Twitter.