When trying to attract new followers onto your Instagram page, many techniques can be used, but using hashtags is one strategy that can be very useful. Even though hashtags are often undervalued and looked open, if used correctly they can help bring many new followers to your page, because your content might appear on someone’s feed, even if they are not following you.
Indeed, a post with at least one hashtag averages 12.6% more engagement than a post with no hashtag. Like mentioned earlier to maximise the reach of your hashtag it is crucial to use them in the proper way. When deciding to put hashtags, it is important to choose hashtags that are appropriate to your niche or type of followers you are trying to attract. For example, if you post fishing pictures, you won’t want to put hashtags that relate to cooking because that will not reach the same people that you are hoping to attract so instead you will want to put hashtags that are relevant to fishing, to be able to reach users that are interested in that type of content, because it’s not about being seen by a lot of people, but getting seen by the right people.
Not only should you use relevant hashtags, but also you must not repeat them to often because this goes against Instagram’s community guidelines of repetitive content. Too many hashtags in one post could be too much, but then again not enough will prevent you from reaching some users, this is why it is important to have the exact right number of hashtags on your post. Research shows that 9 hashtags per post received the most engagement out of all other numbers of hashtags per post. Ideally when choosing which hashtags to put, try and make smart choices and choose hashtags that have a high follower count instead of using hashtags that barely anyone use, because it’s not worth putting the hashtag if only 100 people follow that hashtag page, on the opposite side, if a page has 100 000 followers you risk having a greater exposure and a higher return of followers on your post.
Finally, one great tip is to turn your Instagram into a business account, even though you are not a business owner, this is something that we highly recommend so that you can get access to your account’s insights and analytics. This way you will be able to track which hashtags are the most useful and which ones work the best to drive engagement on your posts.